Pick the exact color you see.
Use Chrome's native color picker to capture precise HEX values anywhere on screen. The last four picks stay in the panel.
EVIDIO FEATURES
Research Shopify stores from every angle.
Discover stores while you browse, understand the signals behind them, uncover products and ads worth investigating, and keep everything organized in one research workspace.
Chrome extension and Cloud workspace · Free plan available- Discover
- Analyze
- Save
One research workflow. Six layers of intelligence.
Evidio connects discovery, store analysis and competitive research instead of forcing you to rebuild the context across separate tools.
01
Find opportunities where research starts.
Discover Shopify stores through Google and through the intelligence Evidio has already collected.
02Understand the business behind the storefront.
Read traffic, catalog, advertising, audience, technology and opportunity signals together.
03Find what appears to be working.
Research best sellers, product evidence and the catalog behind them.
04See how competitors are selling.
Research observed Meta, Google and TikTok activity, creatives and advertised products.
05Turn findings into structured research.
Save stores, products and ads, then organize, filter and compare them later.
06Inspect the page in front of you.
Use live browser tools for colors, design, media and responsive checks.
Turn the places you already browse into research surfaces.
Evidio starts where e-commerce research often begins: search. Identify Shopify stores inside Google, judge which results deserve attention and move straight into deeper analysis.
Discovery
SERP Radar
Spot Shopify stores instantly on Google
When you search on Google, Evidio automatically scans every result. Shopify stores get a badge with their confidence score and product count: right on the search page. No need to open each site manually.
3Confidence levels
- Automatic detection: no manual action
- Confidence scoring (high / probable / possible)
- Product count displayed on badge
- Google Search, Shopping & Images
- Viewport-aware: only scans visible results
- Side panel filters by source and confidence
morrowandwick.com
morrowandwick.com
Smokey Wood Soy Candle
Shopify
412 productsStronghollowkiln.com
Stoneware Mug
Shopify
975 productsGoodwickandfern.com
Smoked Glass Candle
Shopify
74 productsEarlySearch normally. Evidio adds the intelligence layer.
One store. The context behind it.
Instead of opening five separate tools to understand one competitor, Evidio brings the most useful signals into a single store profile.
Analysis
Store Inspector
Full X-ray of any Shopify store
Visit any Shopify store and open the side panel. Get the complete breakdown in seconds: opportunity score, catalog stats, best-sellers with images, pricing strategy, theme detection, and market intelligence.
100Point scoring system
- 14-factor opportunity scoring (100 points)
- Catalog size, products & variant analysis
- Best-seller detection with images & prices
- Price range, average price, promo detection
- Theme detection (custom vs Theme Store)
- Catalog evolution tracking between analyses
morrowandwick.com
78/100
Top opportunity
78/100🇺🇸 United StatesUSDCatalog extractable
Why this score
3- Trend: Growing (+31%)
- Catalog: 412 products (large)
- Sales proof: 1,842 total reviews, 6 high-demand products
Risks
Nothing weak enough to flag.
Monthly visitsEstimated monthly traffic~48.3K
Store ageDomain registered in 20215y
ProductsLarge catalog412
Average priceRange 5 to 189$34
Intelligence
Traffic Intelligence
Know where their visitors come from
Traffic estimates, source breakdown, engagement metrics, and growth trends. See which countries drive the most traffic, what keywords they rank for, and whether the store is growing or declining.
7Traffic metrics tracked
- Monthly visit estimates
- Traffic sources (direct, search, social, paid, referral)
- Bounce rate, pages per visit, session duration
- Global and country ranking
- Top countries by traffic share
- Growth trend with percentage change
morrowandwick.com
Monthly visitsEstimated · September 2026~48.3K
RankUS #148.6K#684.2K
Monthly visits
Where the budget goes
18%of traffic is paid
- Paid search12%
- Paid social6%
The budget goes mostly to Paid search.
AI assistants
< 1K0.6% of visitschatgptperplexitygemini
What people asked
best soy candles made in the USA
long-burning candle that does not soot
reed diffuser for a small hallway
How people arrive
Organic search41%
Direct28%
Paid18%
Social6%
Referrals4%
Email2%
Affiliates0%
AI assistants1%
What visitors do
Bounce44%Average
Pages/visit4.6Deep
Avg. visit2m52sPer session
Where they are
US61%
CA10%
GB8%
AU5%
DE4%
Top keywords
morrow and wick5,400$0.34
soy candles40,500$1.12
reed diffuser33,100$0.61
smokey wood candle2,900$0.74
white tea candle1,600$0.58
The goal is not more metrics. It is enough context to make a better research decision.
Find products backed by stronger signals.
A product appearing in a catalog does not prove that it sells. Evidio combines several signals to help separate ordinary listings from products worth a closer look.
Pro Features
Winning Products Tracker
Save the best products you find across all stores into one curated collection, and check the stock each variant exposes whenever you want a fresh reading.
- Save products from any analyzed store
- Check exposed stock per variant, on demand
- Read stock as a demand signal, not a sales figure
- Reverse image search to find suppliers
- Export your product shortlist
morrowandwick.com
A product list tells you what exists. Signals help tell you what deserves attention.
See what competitors are still paying to promote.
Advertising adds another layer of evidence. Evidio brings observed Meta, Google and TikTok activity together with the store and the products behind it.
Advertising
Live ads and estimated spend
What a store is running, and what it costs them
Evidio collects a store's active creatives on Meta, TikTok and Google. For each ad: the visual or video, the published reach, countries reached, the age and gender split, and a spend estimate flagged as such. The same creative running under several targetings is grouped.
3Ad platforms collected
- Visuals and videos of live ads
- Reach, countries, ages and genders as published by the network
- Estimated spend per ad and per day, always marked “≈”
- TikTok targeting: audience, countries, interests, devices
morrowandwick.com
Live ads65today
TikTok
6
Live
38d
Pixel detected
Products receiving budget
Smokey Wood Soy Candle19 ads · 7 creatives74d
Reed Diffuser No. 211 ads · 4 creatives31d
White Tea Candle4 ads · 2 creatives12d
Olive Travel Tin4 ads · 2 creatives52d
Glass Votive Candle3 ads · 1 creative90dAds
Ad Pixel Scanner
See which ad technologies are installed
Detect installed ad pixels from every major platform. If a store runs Meta + TikTok + Google Ads: they're investing serious money in paid acquisition. That's a strong validation signal for the niche.
20Ad platforms detected
- Meta (Facebook) Pixel detection
- TikTok Pixel
- Google Ads & Google Analytics 4
- Pinterest Tag, Snapchat Pixel, X Pixel
- Microsoft Ads & LinkedIn Insight
- GTM container parsing for hidden pixels
morrowandwick.com
Ad pixels
6 installedEquipment, not spend: the store can advertise on these platforms. See Advertising for campaigns actually running.
Meta PixelGoogle AdsTikTok PixelPinterest TagCriteoAdRoll
Domain
How long the store has existed, and until when
5 yearsRegistered on August 28, 2021
ExpiresAugust 28, 2027
Live adstoday
65TikTok
38d
Products receiving budget
Smokey Wood Soy Candle19 ads · 7 crea · 74dReed Diffuser No. 211 ads · 4 crea · 31dWhite Tea Candle4 ads · 2 crea · 12dOlive Travel Tin4 ads · 2 crea · 52dGlass Votive Candle3 ads · 1 crea · 90dA pixel shows capability. A live ad shows activity.
Your next discovery does not have to start from zero.
Evidio separates the intelligence it already holds from the research you choose to keep. Explore broadly, then save only what matters to your own workspace.
Shared database
Shared store database
Thousands of already-analyzed stores, one search away
Every analysis run by an Evidio user feeds a shared database. Search a store by name, filter by niche, country, traffic or advertising signals, then open its full profile, winning products and ads without running the analysis again. The free plan sees the first 10 stores, without search; paid plans search and filter the whole base.
3Explorers: stores, products, ads
- Search by name, niche, country, traffic and advertising signals
- Full profile without re-running the analysis
- Winning-product and ad explorers across the whole database
- A brand's storefronts grouped on one profile
- Similar competitors for every store, ranked by how close they are
morrowandwick.com
Showing 1 to 8 of 8 stores
1
Research is only valuable if you can use it later.
Interesting findings should not disappear when the tab closes. Evidio turns individual discoveries into a research library you can filter, organize and compare.
Workflow
Research Dashboard
Your command center for store research
Every analyzed store is saved to your dashboard. Filter, sort, tag, compare, and export. The dashboard is your research hub: organize stores by status, track your favorites, and build your competitive database.
70Export data columns
- Grid and table views
- Advanced filters (score, traffic, market, pixels)
- Custom statuses and tags
- Side-by-side comparison (up to 10 stores depending on your plan)
- Winning products tracker with stock check
- Export CSV, Excel, JSON (70 columns)
morrowandwick.com
Top sellers
Advertising
Pro Features
Side-by-Side Store Comparison
Put up to 10 stores next to each other and compare every metric at a glance. Score, traffic, apps, pixels, pricing, catalog size: everything aligned in one view so you can spot the winner instantly. Comparing 10 stores requires the Agency plan; Pro compares 5.
- Compare up to 10 stores simultaneously (depending on your plan)
- All metrics aligned: score, traffic, apps, pixels
- Catalog & pricing comparison
- Traffic sources side by side
- Save comparisons for later
morrowandwick.com
Score
781st of 3
622nd of 3
413rd of 3
Niche
Home and decor
Home and decor
Home and decor
Monthly visits
~48.3K+31% trend
~55.6K+5% trend
~6.2K-9% trend
Bounce rate
44%
52%
61%
Pages / visit
4.6
3.4
2.3
Average duration
2m 52s
3m 06s
1m 14s
Store signal
Strong
Good
Early
AI traffic
0.6%chatgpt.com, perplexity.ai
0.3%chatgpt.com, perplexity.ai
0.2%chatgpt.com
Traffic sources
Organic search 41%
Organic search 39%
Direct 36%
≈ Prices converted to USD
Products
412large
975large
74small
Avg. price (USD)
$34
$28
$15
On sale
11%
13%
5%
Out of stock
2%
6%
1%
New in 90d
37
18
9
Best sellers
Verified · 10
Inferred
Inferred
Variants
1,1802.9 avg depth
2,2402.3 avg depth
961.3 avg depth
Reviews
1,842
604
37
Audience country
United States
United Kingdom
India
Country of origin
United States
United Kingdom
India
Social audience · Facebook
940
3.4K
620
Social audience · Instagram
≈ 38.4K
≈ 12.6K
≈ 4.1K
Social audience · TikTok
21.3K
5.8K
1.2K
google reviews
4.7 / 51,126 reviews
4.5 / 5212 reviews
4.2 / 518 reviews
Reviews published by the store
4.8 / 51,842 reviews
4.6 / 5604 reviews
4.4 / 537 reviews
Total apps
26
9
4
Theme
Dawn
Craft
Sense
Conversion tactics
6
2
1
Colours
Contacts
3
2
1
Payments
Shop Pay, Apple Pay, Google Pay, PayPal, Klarna
Shop Pay, Google Pay, PayPal
Google Pay
Apps breakdown
pixel 6payment 5analytics 5email 2reviews 1affiliate 2chat 2loyalty 2retention 1
pixel 3payment 3analytics 1email 1reviews 1
pixel 1payment 1analytics 1reviews 1
Lighthouse scores
Performance
71
58
44
SEO
96
91
84
Accessibility
92
88
81
Best practices
88
79
71
Age
5yDomain registered in 2021
7yDomain registered in 2019
7mDomain registered in 2026
Ranking
#684.2K
#1.4M
#3.9M
The browser collects. The Cloud remembers.
Evidio uses each surface for the job it does best. The extension works where live browser access matters; the Cloud keeps the research structured once the page is gone.
Tech
Tech Stack Detector
Reverse-engineer their tools
Identify 370+ Shopify apps across 32 categories. Know which review app they use, their email platform, their upsell strategy, and their payment methods: all from a single page scan.
370+Apps in database
- 370+ apps across 32 categories
- Multi-page scanning (homepage + product page)
- Payment method detection (PayPal, Klarna...)
- GTM container analysis for hidden tools
- Premium app categorization for scoring
- Categories: reviews, email, upsell, loyalty, chat...
morrowandwick.com
Tech stack
Official themeDawn
Domain
How long the store has existed, and until when
5 yearsRegistered on August 28, 2021
ExpiresAugust 28, 2027
Payments
Payment solutions and methods accepted on the store.
Shop PayApple PayGoogle PayPayPalKlarna
Analytics and tracking
Analytics, tracking and optimisation tools.
Google Analytics 4Google Tag ManagerMicrosoft ClarityHotjarTriple Whale
Marketing and ads
Tools used for marketing and advertising.
KlaviyoPrivyAttentiveSocial SnowballRefersion
Customers and support
Support and customer-review solutions.
Judge.meGorgiasSmile.ioShopify InboxRise.ai
Page tools
Understand the visual system.
Inspect the colors and typography detected on the analyzed store.
Inspect and collect page media.
See the media the page loaded, spot oversized assets, and download a single file or the whole set as a ZIP.
See the store at real browser sizes.
Open the storefront in mobile or tablet-sized Chrome windows to check the responsive experience.
And much moreSmokey Wood Soy Candle19 ads · 7 creatives74dReed Diffuser No. 211 ads · 4 creatives31dWhite Tea Candle4 ads · 2 creatives12dOlive Travel Tin4 ads · 2 creatives52dGlass Votive Candle3 ads · 1 creative90d
Every tool you need to run serious competitive research.
Live advertising
See the campaigns a store is actually running across Meta, Google and TikTok, and which of its products are getting the budget. A pixel proves a store can advertise; only an ad library proves it is spending.
morrowandwick.com
Live ads65today
TikTok
6
Live
38d
Pixel detected
Products receiving budget
Smokey Wood Soy Candle19 ads · 7 creatives74dReed Diffuser No. 211 ads · 4 creatives31dWhite Tea Candle4 ads · 2 creatives12dOlive Travel Tin4 ads · 2 creatives52dGlass Votive Candle3 ads · 1 creative90dSTART WITH REAL DATA
You can try the workflow for free.
The Free plan gives you real Evidio research with limits on volume and depth, not a dashboard filled with locked screens.
See pricingAll features
All Evidio features
Every Shopify research tool in the extension, explained with its real capabilities and limits.
25Features
01
Shopify store analyzer
Review opportunity signals, estimated traffic, products, advertising, audience and technology without rebuilding the research across separate tools.
Read more02
Shopify store detector
Scan a Google Search or Shopping page and SERP Radar marks the results that run on Shopify, with a product count and a first opportunity score.
Read more03
Shopify best seller finder
Evidio reads a store's own best-selling order when it can verify it, and says so when it can only infer likely leaders.
Read more04
Shopify product research
Search the best sellers of stores already analyzed on Evidio, filter them by niche, country, price and ads, and keep the products worth following.
Read more05
Shopify traffic checker
See a store's estimated monthly visits, where they come from and which way they are moving, so you can compare its scale with other opportunities.
Read more06
Shopify app detector
Evidio recognizes 370+ apps, pixels and tools from a storefront's public code, from reviews and email to upsells, subscriptions and payments.
Read more07
Shopify ad pixel detector
Evidio finds the advertising pixels a storefront has installed, across 20 networks and its tag manager, and links you to the ad libraries where live ads can be checked.
Read more08
Shopify store comparison
Select saved stores in your workspace and see their score, traffic, catalog, advertising and technology in one table, with the leader marked on each measure.
Read more09
Shopify stock checker
Save a product, run a stock check and see the quantity the storefront allows for each variant, with the date of the reading.
Read more10
Shopify theme detector
Evidio reads the theme a storefront declares and tells you whether it is an official Theme Store theme or a custom one.
Read more11
Shopify contact finder
Every analysis collects the business emails and phone numbers a store publishes. On paid plans, the contacts directory lets you reveal more stores' contacts in bulk.
Read more12
Shopify target market detector
Evidio combines traffic, domain, currency, language and business signals to tell you where a store's audience is, where it is based and how widely it sells.
Read more13
Shopify product count checker
Evidio counts a store's public catalog as part of every analysis, with its variants, its out-of-stock share and how many products arrived in the last 90 days.
Read more14
ecommerce data export
Export the stores you saved, their best sellers or your contacts to CSV, Excel or JSON, with 70 columns of data for each store.
Read more15
Shopify catalog change checker
When you analyze a store again, Evidio compares its catalog with the previous reading and shows what moved: product count, prices, promotions, stock and best sellers.
Read more16
Shopify supplier finder
From a product in Evidio or a product image in Google, search its image on Google Lens, Yandex, AliExpress, Alibaba or CJ Dropshipping.
Read more17
Shopify speed test
Evidio runs a Google Lighthouse audit on a store's homepage with your own free PageSpeed key, and keeps the scores with the rest of its profile.
Read more18
Shopify store database
Every analysis on Evidio feeds a shared database. Filter it by niche, country, traffic, ads or best sellers, and open a store's profile without spending an analysis.
Read more19
Shopify store ads
Evidio checks the Meta, Google and TikTok ad libraries for a store's live ads, shows which products get the budget and opens each creative's details.
Read more20
Shopify store reviews
Evidio reads a store's rating and review count on Trustpilot, Google Shopping and supported review apps, and keeps each source separate.
Read more21
competitor ad spend
Networks publish reach, never budgets. Evidio turns an ad's published reach into a spend range and a daily figure, and says how confident the estimate is.
Read more22
Shopify AI traffic
Evidio shows the visits a store receives from AI assistants, their share of its traffic, which assistants send them and, when available, what people asked before arriving.
Read more23
Shopify store followers
Evidio finds the social accounts a store links from its own pages and reads the follower counts the platforms publish, flagging those the platform rounded.
Read more24
Shopify conversion tactics
Evidio reads a storefront's homepage and reports the conversion tactics it uses, each with the exact text that gave it away.
Read more25
Shopify store colors and fonts
A Shopify theme declares its settings in the page. Evidio reads the colors as hex values and the font families with their weights.
Read moreStart analyzing Shopify stores today
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