See how a store pushes a visitor to buy.
Evidio reads a storefront's homepage and reports the conversion tactics it uses, each with the exact text that gave it away.
Every tactic, with its proof.
Conversion tactics
6What you can see
- The conversion tactics found on the homepage
- The exact text that revealed each one
- How many places on the page carry the same tactic
- Scarcity, discounts, bundles, shipping thresholds, guarantees, instalments
- An explicit empty result when none is found
You see the persuasion a store relies on, quoted from its own page.
From storefront text to tactics.
Analyze a storefront
Tactics are read from the homepage with the rest of the analysis.
Read the tactics
Each tactic comes with the text that revealed it, as it appears on the page.
Compare a niche
Put several stores side by side to see which levers are common.
Learn which levers a competitor pulls.
You notice a competitor converts well but cannot tell whether it relies on urgency, free shipping, guarantees or payment in instalments. Reading every page and noting it by hand is slow.
The analysis lists the tactics on the homepage with their exact wording. You see the levers at a glance and decide which ones fit your own store.
Questions it helps answer
- Does this store push scarcity or discounts?
- What free-shipping threshold does it set?
- Does it offer guarantees or payment in instalments?
What the homepage says, quoted.
Evidio reads the text of the homepage and recognizes thirteen families of tactics in several languages. Widgets drawn by scripts after the page loads, and tactics that only appear on product or cart pages, are not seen. A phrase can occasionally be classified loosely, which is why each finding shows its evidence.
Observed
- The text of the homepage, quoted as it appears
Estimated or inferred
- Which tactic a phrase corresponds to
Keep researching this part of the workflow.
Frequently asked questions
Which tactics can Evidio recognize?
Thirteen families, including scarcity, discounts, price anchoring, bundles, free-shipping thresholds, live viewers, social proof, reviews, guarantees, instalments, newsletter incentives, upsells and live chat.
Where does the evidence come from?
From the homepage text itself. Each tactic shows the shortest passage that revealed it, so you can check it.
Why does a store show no tactics?
Either the homepage uses none of the tactics Evidio recognizes, or they are drawn by scripts after the page loads. Evidio says when it found nothing.
Which Evidio plan includes this feature?
This core feature is available on the Free plan. Paid plans add higher limits or complementary capabilities where applicable.
Guides
See what Evidio finds on your next Shopify store.
Add Evidio to Chrome, analyze a real store and keep the useful signals inside your research workspace.