Bounce Rate
Bounce rate is the percentage of visitors who arrive on a website and leave without taking any further action or viewing a second page.
E-COMMERCE GLOSSARY
E-commerce terms, without the jargon.
Clear definitions for Shopify, e-commerce research, advertising, product analysis and competitive intelligence.
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12 definitions
Find a term the way you prefer.
Search directly, browse alphabetically or jump into one of the core e-commerce topics.
12 definitions
The concepts behind e-commerce research.
A few terms appear again and again when you analyze stores, products and advertising. Start here if you are new to competitive e-commerce research.
Shopify Store
A Shopify store is an online storefront built on Shopify, a hosted (SaaS) ecommerce platform that handles hosting, checkout, and payments for merchants.
Read definitionCompetitive Intelligence
Competitive intelligence is the practice of legally gathering and analyzing public information about competitors and the market to inform business strategy and decisions.
Read definitionConversion Rate
Conversion rate is the percentage of website visitors who complete a desired action (most often a purchase) calculated by dividing conversions by total visitors or sessions.
Read definitionTraffic Source
A traffic source is the channel or origin through which a visitor arrives at a website: such as organic search, paid ads, direct visits, referrals, social media, or email.
Read definitionAll e-commerce definitions.
Browse every term currently available in the Evidio glossary.
B
C
Competitive Intelligence
Competitive intelligence is the practice of legally gathering and analyzing public information about competitors and the market to inform business strategy and decisions.
Conversion Rate
Conversion rate is the percentage of website visitors who complete a desired action (most often a purchase) calculated by dividing conversions by total visitors or sessions.
M
Meta Pixel
The Meta pixel (formerly the Facebook pixel) is a snippet of JavaScript that tracks visitor actions on a website to measure conversions, optimize ad delivery, and build audiences for Facebook and Instagram advertising.
P
Product Saturation
Product saturation is the point at which so many sellers offer the same product that competition drives up advertising costs, pushes down prices, and erodes profit margins.
S
Shopify App
A Shopify app is third-party software that adds features to a Shopify store (such as product reviews, email marketing, upsells, or subscriptions) beyond what the core platform provides.
Shopify Pixel
A Shopify pixel is a piece of tracking code that records shopper events (such as page views, add-to-carts, and purchases) on a Shopify store and forwards them to analytics or advertising platforms.
Shopify Store
A Shopify store is an online storefront built on Shopify, a hosted (SaaS) ecommerce platform that handles hosting, checkout, and payments for merchants.
Shopify Theme
A Shopify theme is the template that controls the design, layout, and user experience of a Shopify store, built with Shopify's Liquid language plus HTML, CSS, and JavaScript.
T
TikTok Pixel
The TikTok pixel is a piece of code placed on a website that tracks visitor actions to measure conversions, optimize campaigns, and build audiences for TikTok advertising.
Traffic Source
A traffic source is the channel or origin through which a visitor arrives at a website: such as organic search, paid ads, direct visits, referrals, social media, or email.
W
Winning Product
A winning product is a product showing commercial signals, such as visible demand, sustained advertising or best-seller evidence, that suggest it may perform better than ordinary catalog items. The term is common in dropshipping and product research, but it does not guarantee future sales.
A definition is more useful when you know how it connects.
E-commerce research combines several concepts. Traffic, conversion, products, advertising and technology each tell a different part of the same story.
- StoreShopify Store
- TrafficTraffic Source
- ConversionConversion Rate
- ProductsWinning Product
- AdvertisingMeta PixelTikTok Pixel
One metric rarely explains a business on its own.
Evidio brings many of these signals together when researching Shopify stores.Explore Evidio features
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