Shopify ad pixel detector

See Which Ad Pixels a Shopify Store Is Running

Know where competitors advertise before you spend a dollar. Evidio detects Meta, TikTok, Google and other ad pixels on any Shopify storefront.

Ad pixel detection

petwell.example

Ad pixels

4 installed

Equipment, not spend: the store can advertise on these platforms. See Advertising for campaigns actually running.

Meta PixelGoogle AdsTikTok PixelPinterest Tag

See their ads

An installed pixel shows the storefront is configured for this platform. Whether anything is running is a separate question, and the Advertising scan answers it. These links open each public library.

What you see

  • Meta/Facebook pixel presence
  • TikTok pixel presence
  • Google tags (Ads and Analytics)
  • Other ad pixels (Pinterest, Snap, etc.)
  • Which ad platforms a store likely uses
  • Retargeting and conversion tracking signals
Shopify ad pixel detector

How it works

  1. 01

    Open a store

    Navigate to the Shopify store you want to inspect.

  2. 02

    Detect the pixels

    Evidio scans public tags for Meta, TikTok, Google and other ad pixels.

  3. 03

    Read the channel map

    See which advertising platforms the store is set up to track.

  4. 04

    Plan your channels

    Test where competitors validate demand, or find gaps they've ignored.

Map a competitor's ad channels

Before launching your own campaigns you want to know where a rival focuses. Evidio shows an active Meta Pixel and TikTok Pixel but no Google tag, signaling they lean on paid social. You prioritize testing TikTok and Meta creatives where demand is proven, and treat Google as a possible uncontested channel.

Limits & accuracy

Evidio detects pixels present in a store's public front-end code, which shows a platform is set up for tracking: not how much a store spends or how it performs. Some pixels load conditionally and can be missed, and a detected pixel doesn't prove an active campaign. Use it to map likely channels, not budgets.

Related

Shopify competitive analysis

Evidio turns a competitor's storefront into a full intelligence report: what they sell, what they charge, which apps and pixels run their funnel, and how their traffic compares to yours: all from your browser.

dropshipping product research

Evidio turns any Shopify store in your niche into an open book: best sellers, prices, and the ads behind them. So you spend your budget on products with proof, not hunches.

Meta Pixel

The Meta pixel (formerly the Facebook pixel) is a snippet of JavaScript that tracks visitor actions on a website to measure conversions, optimize ad delivery, and build audiences for Facebook and Instagram advertising.

TikTok Pixel

The TikTok pixel is a piece of code placed on a website that tracks visitor actions to measure conversions, optimize campaigns, and build audiences for TikTok advertising.

Shopify Pixel

A Shopify pixel is a piece of tracking code that records shopper events: such as page views, add-to-carts, and purchases. On a Shopify store and forwards them to analytics or advertising platforms.

Frequently asked questions

Which ad pixels can Evidio detect?

It detects common pixels including the Meta/Facebook pixel, TikTok pixel and Google tags, plus other advertising trackers when present.

Does a detected pixel mean they're actively advertising?

Not necessarily. A pixel shows tracking is set up for a platform, which strongly suggests use, but it isn't proof of a live campaign or budget.

Can I see how much a competitor spends?

No. Ad spend is private. Evidio maps which channels a store is set up for, not budgets or performance.

Why might a pixel be missed?

Some pixels load only on certain pages or after consent, so occasionally one isn't detected on the page you scan.

Which Evidio plan includes this feature?

This feature is available on Pro, Lifetime and Agency. It is not enabled on the Free plan.

Related guides

How to analyse a competitor's Shopify store in 2026

Traffic, best-sellers, ad pixels, apps, suppliers: what a Shopify store publicly reveals, and how to read it without losing a day to it.

Estimating an online store's traffic: method and margin of error

Traffic estimators are off by 30 to 50% on average. What that changes about how you read them, the four signals that stay reliable despite the error, and how to go from traffic to revenue without kidding yourself.

Is dropshipping still profitable? The numbers, without the sales pitch

The question is badly framed: the model is not profitable or unprofitable in itself, the arithmetic is. Real margins, acquisition cost, failure rates, and the three conditions without which no store survives.

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